Product Marketing Leader
for B2B SaaS & HealthTech
Your product is a game-changer. Your marketing isn't.
You've hired a marketing agency. Posted on LinkedIn. Maybe even run some ads. But your pipeline isn't consistent, your messaging isn't landing, and you're not sure what's actually working.
The problem usually isn't your tactics. It's that the foundation was never built properly. Your ICP isn't sharp enough, your positioning doesn't differentiate you, and your GTM strategy is more of a guess than a plan.
That's exactly what I fix.
Hi, I’m Natalie — Product Marketer, Podcaster, Backpacker
I’m a fractional product marketing leader with 8+ years of B2B SaaS marketing experience at companies like Unity, Optibus, and Intuition Robotics.
I've built GTM strategies for new product lines, global market expansions, and enterprise product launches — I’ve taken products to market across NA, APAC, EMEA, and LATAM, and led sales enablement for complex enterprise deals.
Now I bring that foundation to high-growth teams who need to get their marketing right before they scale.
Brands I've helped grow:
I fix what's broken, then build and execute
the marketing strategy that wins deals.
ICP Clarity
I research, define, and validate exactly who your best buyers are — what they care about, how they buy, and why they choose you.
GTM Strategy
I build the roadmap that takes your product to market — channels, motions, timing, and a plan
that actually holds up.
Positioning & Messaging
I define how your product is perceived in the market and craft the narrative that makes it click for the right buyers.
Sales Enablement
I give your sales team the messaging, materials, and tools they need to have better conversations and close more deals, faster.
Competitive Intelligence
I map the landscape — who you're up against, how they position themselves, and
where you win.
Content & Campaign Execution
Whether it's content, events, email, or LinkedIn, I don't just build the strategy — I execute across every marketing channel that matters for your business.
I'm not your typical marketing leader.
Working with a strategic partner at this level is an investment. Here's what it actually gets you.
Product marketing-led methodology.
Most fractional CMOs start with channels.
I start with nailing your ICP, positioning, and market research — so every dollar you
spend actually works (and isn't wasted).
Comfortable in the chaos.
I've been the first product marketer at a 200-person global company and a one-woman marketing team. Scrappy and fast is my default — I'm up to speed in weeks, not the months that
a full-time hire would need.
Strategy AND execution (a true unicorn).
I operate at every level — from setting the
strategy to writing the copy. You get big-picture
thinking plus execution down to the nitty-gritty details, all in just one person.
Globally shaped, locally fluent.
I’ve taken products to market across NA, APAC, EMEA, and LATAM. It taught me that what resonates in one market can completely miss in another — and it sharpened my instinct for what actually moves buyers, wherever they are.
By the numbers
$10M+
ARR supported across previous roles at Unity, Optibus & Intuition Robotics
40%
average response rate on targeted outbound campaigns
10+
years in B2B SaaS product marketing & comms roles across global markets
20+
major product, feature, and business unit launches across B2B SaaS companies
Working with Natalie: Testimonials
Natalie was a valuable operational partner during our engagement. She built and structured our Notion workspace from scratch, significantly improving organization and visibility across projects.
She created sales enablement materials including battlecards, discovery frameworks, and outbound sequences that strengthened our client delivery and internal consistency.
She also supported LinkedIn strategy and content initiatives, helping elevate both my personal presence and client-facing materials.
Natalie is proactive, organized, and thoughtful in execution, and I appreciated the structure she brought to our operations.
—Matthew Lattanzio, President, Supply & Demand Consulting
How we work together
I work with a small number of clients at a time. Every engagement is personally led by me — no account managers, no junior handoffs.
Marketing Foundation Audit
"I don't know what's broken
or where to start."
I get under the hood — your product, customers, what you've tried, and your goals — then hand you a clear roadmap for what to fix first.
2–4 weeks
Starting at $3,500
Positioning & GTM Sprint
"I know what I need.
I just need someone to do it."
Got a specific problem to solve — whether you need help with positioning, a product launch, competitive intel, sales enablement? I scope it, own it, and get it done.
Timeline varies by scope
Starting at $5,000
Fractional Marketing Leader
"I need an embedded marketing leader on my team but can't wait months to hire."